Stop Recreating the Wheel: Audit Your Business Before Overhauling

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 In my free time, I love to podcast, lift heavy weights, build my excessive collection of sneakers and stilettos that I will certainly wear to the grocery store, and daydream of a Restoration Hardware-inspired home where toddlers and white couches can coexist peacefully.

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Your weekly conversation where I share truths, get down and dirty with entrepreneurship, and encourage you to start discovering your best self. 

Overwhelmed and ready to toss it all? We’ve all been there—when frustration makes scrapping everything feel like the only option. But here’s the truth: before you overhaul everything, you need to figure out what’s working, what’s not, and why. Ready to stop spinning your wheels?

Before you light the match, let’s pause. Auditing your offers, operations, and systems is how you turn frustration into clarity and action. It’s not about burning it down—it’s about pinpointing what’s worth keeping and what’s holding you back. Ready to dig in? Here’s your no-BS guide to auditing your busines

1. Audit Your Offers

Your offers are the heart of your business. If they’re misaligned with your audience or your goals, no system can save you. Here’s how to evaluate them:

Questions to Ask:

  • Are my offers profitable? What are the margins on each offer?
  • Do my offers align with my target audience’s needs and pain points?
  • Which offers light me up and feel aligned with my expertise?
  • Which offers feel like a chore or are consistently difficult to sell?
  • Is my pricing competitive and reflective of the value I’m providing?

Actionable Steps:

  1. List All Offers: Write down every service or product you’re currently selling.
  2. Analyze Profitability: Break down the revenue, expenses, and time investment for each offer. Identify which ones are driving the most profit and which might need to be adjusted or retired.
  3. Evaluate Demand: Look at client inquiries and sales data. Are certain offers more popular than others? Are there common objections to any of them?
  4. Refine & Align: Identify opportunities to consolidate, update, or restructure your offers to better serve your audience and your business goals.


2. Audit Your Operations

Operations are the backbone of your business. Inefficiencies here can create bottlenecks, wasted time, and burnout. Time to clean house.

Questions to Ask:

  • What tasks are eating up the most time in my day-to-day operations?
  • Are there clear processes in place for every part of my client journey?
  • Where are things slipping through the cracks? (e.g., communication, deadlines, client onboarding)
  • Do I have the right team members or support to help my business run smoothly?
  • What’s causing the most stress or overwhelm in my business operations?

Actionable Steps:

  1. Map Your Processes: Document the key workflows in your business (e.g., client onboarding, project delivery, invoicing). Use tools like flowcharts or bullet-point lists.
  2. Spot the Gaps: Highlight areas where you’re doubling work, missing steps, or relying too heavily on manual tasks.
  3. Prioritize Fixes: Rank inefficiencies by how much time, money, or energy they’re costing you.
  4. Simplify: Streamline your processes by cutting unnecessary steps or automating repetitive tasks. Start with small, impactful changes to build momentum.


3. Audit Your Supporting Systems

Your systems should support your business, not complicate it. A thorough audit ensures you’re using the right tools in the right way.

Questions to Ask:

  • Are my current systems helping me save time and stay organized?
  • Am I paying for tools I’m not fully using?
  • Are there tools or features I’m underutilizing?
  • Do my systems integrate seamlessly with one another?
  • Am I relying too heavily on manual workarounds?

Actionable Steps:

  1. List Your Tools: Write down every software, app, and platform you’re using, along with their costs.
  2. Evaluate Usage: Identify which tools are essential, which overlap, and which you’re barely using.
  3. Check for Gaps: Are there tasks or processes you’re struggling to manage that a tool could simplify? Research and test options as needed.
  4. Optimize: Consolidate tools where possible to save costs and reduce complexity. Dive into training or tutorials to fully leverage the tools you keep.


Ready to Get Started?

Auditing your business is a game-changer, but you don’t have to do it alone. Needing a boost or want to walk through this audit with someone who’s been in your shoes? Let’s create a plan of action for your next quarter—together.

Book a 1:1 Power Hour with me and let’s tackle this audit head-on. We’ll uncover what’s working, solve what’s not, and set you up with a clear, actionable path forward. Learn more about the 1:1 Power Hour here.

Stop spinning your wheels and start building a business that works for you—intentionally, strategically, and stress-free.

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